top of page

SWOT Analysis for IT, Life Sciences and Healthcare


When you need answers fast, based on real time data, Digital Herder will deliver a complete SWOT Analysis for your project. Last year, we began development of competitive research software and API's (application programming interface) to integrate with Google, Yahoo, Bing, and Facebook search engines and their advertising platforms. 9 months and $250,000 later we save an average of 18-72 hours on each competitive research and SWOT Analysis project. For many of our clients, the turnaround for SWOT analysis is 6 hours.

SWOT Analysis and Advisory Services for Competitive Industry Sectors 

When you need a complete SWOT Analysis in IT (Information Technology), Digital Health, Healthcare, Pharmaceutical, and Medical Device Sectors our competitive research & advisory services are designed and customized to your needs. 

We work with M&A companies and brokers both on the sell and buy side across 12 different industries. In the healthcare industry we work with: IPAs, hospitals, medical groups, home health agencies, staffing agencies, investment banks, startups, and established companies looking for acquisition targets. We also advise on medical collaboratives in city and suburban centers (i.e., independent groups coming together to form an IPA or a large medical group to save on competition costs and improve referral opportunities).


What's included in Digital Herder SWOT Analysis?

  • Marketing Effectiveness, SEO, SEM, PPC and Brand Analysis

  • Marketing Overhaul Analysis - what it would take to be competitive and the costs associated with overhaul

  • Reputation of brand and key stakeholders (staff, doctors, etc) - one of the most critical pieces of information almost always in the way of success.

  • Reputation Overhaul Analysis - what it would take to fix the reputation of key stakeholders

  • Competitive Research & Market Opportunity

  • Competitors' weaknesses in marketing (real-time and historical up to 3 months back)

  • Review of actual competitors and estimate of their actual spend on advertising  (real-time and historical up to 30 days back)

  • Business Visibility & Location Overview based on actual market opportunity data. Sometimes, the location of a business in a specific building can spell disaster or increase the difficulty in Geo-Targeted marketing. For example, if a practice (business) is located in an office building where there are direct competitors, the Geo-Targeted marketing would in fact be compromised. Google likes to see original products and services at exclusive locations. In some circumstances, literal relocation of the office to the neighboring office building is necessary, but could be a very expensive venture.

  • Marketability to specific neighborhood or cultural diversity groups

  • Branding Effectiveness

  • Recognition for Expertise and expertise overhaul. For example, if there are a group of doctors, we'd devise a strategy plan to help each one of the physicians gain reputation for specific expertise in treatment algorithms, procedures, surgeries, etc.

  • Gaps in Service Areas

  • Technology Capabilities

  • Definition of services (or products)

  • Revenue Streams & Potential Revenue Boosts

Ready to get your SWOT Analysis?

Submit a request through Research & Advisory Services

bottom of page